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The mother of all links is a link from The New York Times. Right?

All of us want links from news sites. Besides for being very strong domains, news sites drive social interaction, resharing, reposting, and downright scraping. Best of all, being quoted as the expert on a topic even once can lead to becoming the go-to guy or gal for anyone looking for information on your topic of choice.

Basically, a link from the NYT is even more awesome than this adorably cute kitten;

Okay, maybe not more awesome, but awfully close.

But do you, oh linkbuilding friend, do YOU know how to get a link from the NYT? Do you know what reporters are looking for? Do you know how to reach them?

Nope.

And that has got to change.

White hat link builders must learn PR to survive – Tweet This

I truly believe this. So much of what we do is with the goal of receiving coverage from a major news publication. So much of what we do is what PR professionals are trained to do.

You see, when it comes to online outreach, outreach to the small blogs, or big blogs. Outreach to SEO sites, or niche blogs, we know how to do that. We speak that language.

But we don’t speak the language of big media. Of reporters on tight deadlines. Of news desks sifting through mountains of press releases every day.

And we need to speak that language.

Here is a Quora thread listing the best PR/Social Media sites. Skipping the social media sites here is a list of three PR sites I’m planning on reading from now on, and I hope you will commit to joining me. Please feel free to share some of your favorites in the comments.

PR Squared

A PR blog by Todd Defren. The RSS feed is a great way to follow this site.

PR In Your Pajamas

This site is run by Elena Verlee, you can follow by email or follow the RSS feed.

O’Dwyer’s

Another good looking site, grab the RSS feed.

I am starting with these three, I hope you will join me.

But more importantly, it is time for a change. A change in the way we as link builders think. Let’s start being marketers and PR professionals instead of just linkbuilders.

Because if we don’t, they might become the linkbuilders.